Building products that
solve real problems and
drive measurable outcomes.
Three case studies. Each one answers the questions PM interviewers actually ask: Why this problem? What did you consider and reject? What tradeoff did you make? What metric proves it worked?
experience
built from scratch
product thinking
Product Owner
Three product bets, fully argued
Each structured as: story: ecosystem thinking: hypothesis: RICE: solution: tradeoffs: execution reality: metrics.
Group Order Split Bill
One person pays. Three people forget to send the money. One occasion doesn't repeat.
A tri-sided marketplace problem. Uber Eats solved group ordering but left the payment loop wide open. This case maps the unit economics, scores five alternatives using RICE, and argues why the pre-order split is the only option that closes the loop.
Continue Watching Cleanup Mode
Netflix spends billions on content. A cluttered row stops subscribers from ever reaching it.
A content strategy problem disguised as a UX annoyance. This case maps the broken retention loop, argues why Archive is not Delete, and connects a single product feature to watch time, recommendation quality, and churn prevention.
Content Expiry Task Routing
Every organisation with a website has this problem. Email chains, missed pages, admin as a relay. Nobody solved it properly.
A B2B workflow problem with a clear ICP. Includes a competitive landscape showing why every existing approach fails, and the "notification: task" reframe that makes the solution obvious once you see it.
Product Manager with a builder's instinct
4+ years of product experience spanning fintech, public sector digital transformation, and two product-led startups. My work sits at the intersection of data-driven platforms, complex workflows, and Agile delivery.
I've improved CSAT by 20% for a financial platform serving thousands of users, reduced bounce rate by 30% across 15 websites, and led a 0→1 pivot from service business to SaaS. Currently building a geospatial data platform using satellite and weather data.
MSc Innovation Management, University of Manchester: BTech Computer Science: CSPO (Scrum Alliance): Google PM Certificate: £2,000 Kickstarter Entrepreneurship Award
Product Toolkit
- Marketplace + multi-sided platform analysis
- Problem quantification with specific numbers
- User segmentation + ICP definition
- Retention loop mapping
- Jobs-to-be-done (JTBD)
- RICE scoring with confidence levels
- Tradeoffs named with cost of each choice
- "What NOT to build": argued, not listed
- MVP scoping + sprint estimates
- Competitive differentiation analysis
- North Star tied to revenue
- Guardrail metrics with failure thresholds
- SQL: GA4: Figma: Jira: Confluence
- A/B testing: dashboards: CRM
- Agile: Scrum: Kanban: SDLC